Heyy! I’m a Queens-based graphic designer in visual branding/advertising, typography, editorial, and print design. I graduated from Queens College with a BFA in Graphic Design. I love photography, illustration, and bold design for every project.
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Sprite Social

Pitch Deck Design
And Logo Design

Brand Identity | Pitch Deck | Advertising

As part of my internship at Johannes Leonardo, I collaborated with a multidisciplinary intern team to respond to the following brief:
Create an evergreen Sprite social approach and content calendar for Q4 2025 to Q4 2026 that connects with Gen Z African American and Hispanic American audiences.

Our concept, “Obey Studios,” reimagines Sprite’s social channels as a behind the scenes creator studio highlighting raw, unfiltered stories from everyday Gen Z “main characters” who are shaping culture and obeying their thirst.

I led the deck design and logo development, working closely with Art Director Max Dotson, who helped guide the overall visual language. Together, we shaped the project’s visual direction to ensure the concept was presented clearly, cohesively, and with creative impact.

This was an internal learning project and not part of a real client campaign.

Role
Design: Hayko Reyes
Credit
Art Director: Max Dotson
Copywriter: Caleb Driesman
Comms: Tatum Behrens
Account: Aliah Whitley
Strategy: Ezra West
Production: Victor Alayande

Logo

The logo design draws inspiration from the fizz of a Sprite can and the iconic spark logo.

Circular bubbles surrounding the letters evoke the burst that escapes when a Sprite is opened, providing a playful, bubbly aesthetic. Sprite

Additionally, the placement of
the bubbles form a spark-like
outline, an easter egg for
viewers to discover

Logo Draft

Deck Design Preview

Calendar And Budget