HaykoReyes  

I am a graphic designer specializing in branding and advertising, based in New York City. I recently earned a Bachelor of Fine Arts in Design from Queens College. Read More

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Sprite Social 

Pitch Deck Design And Logo Design 

Brand Identity | Pitch Deck | Advertisement | 2023
Programs: Google Slides, Photoshop, Illustrator ,  Premiere Pro

Role  
Design: Hayko Reyes                                                            
Credit
Design: Hayko Reyes                          
Art Director:  Max Dotson
Copy Writer: Caleb Driesman
Comms: Tatum Behrens
Account: Aliah Whitley
Strategy: Ezra West
Production: Victor Alayande
As part of my internship at Johannes Leonardo, I collaborated with a multidisciplinary intern team to respond to the following brief:
Create an evergreen Sprite social approach and content calendar for Q4 2025 to Q4 2026 that connects with Gen Z African American and Hispanic American audiences.

Our concept, “Obey Studios,” reimagines Sprite’s social channels as a behind the scenes creator studio highlighting raw, unfiltered stories from everyday Gen Z “main characters” who are shaping culture and obeying their thirst.

Despite a fast-paced two-month timeline and shifting project dynamics, our team successfully developed and presented the following deliverables:

  • Social-first creative platform concept: Obey Studios
  • Project name and visual identity (logo design)
  • Comprehensive pitch deck for internal presentation
  • Q4 2025–Q4 2026 social content calendar
  • Social-first content concepts tailored for Sprite’s channels
  • Creator recommendations for Gen Z AA and HA audiences
  • Production approach with a proposed $300K production breakdown
  • Project timeline and internal recap structures
I led the deck design and logo development, working closely with Art Director Max Dotson, who helped guide the overall visual language. Together, we shaped the project’s visual direction to ensure the concept was presented clearly, cohesively, and with creative impact.

This was an internal learning project and not part of a real client campaign.

Logo

The logo design draws inspiration from the fizz of a Sprite can and the iconic spark logo.

Circular bubbles surrounding the letters evoke the burst that escapes when a Sprite is opened, providing a playful, bubbly aesthetic. Sprite
 Additionally, the placement of
the bubbles form a spark-like
outline, an easter egg for
viewers to discover

Logo Draft

Deck Design Preview

Calendar And Budget 


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